# The one-project creative brief

Use this before the first request. Fill it with the work you actually intend to complete. The fields are a worksheet, not required DesignGen command syntax.

## Define the outcome

Project name:

The person this is for:

The product or deliverable:

The next real use of the file:

The single visual idea:

What counts as accepted:

## Assign the sources

| Source               | Role                                             | Must remain exact?                             |
| -------------------- | ------------------------------------------------ | ---------------------------------------------- |
| Primary reference    | Identity, style, product, or composition         | Record the exact requirement.                  |
| Supporting reference | Clarify one job without competing with the first | Record the exact requirement.                  |
| Brand asset          | Original logo, palette, guide, or wording        | Keep exact layout assets separate when needed. |

## Make the design decisions

Subject and silhouette:

Palette and intended background or garment:

Exact artwork wording, including punctuation:

Placement and usable output requirements:

Unwanted additions:

## Write the request

Create one [deliverable] for [audience and use]. Use [reference] for [its specific role]. The central idea is [one clear composition]. Use [palette and visual treatment]. Include exactly [wording] and no additional text. Preserve [essential source details]. Return [actual output type] without [unwanted additions].

Replace the fields before pasting into DesignGen. Remove any reference instruction that has no attached source.

## A filled direction

**Project:** North Pole Night Shift.

**Deliverable:** Isolated Christmas artwork for a cream sweatshirt.

**Main idea:** Two gingerbread postal workers and one oversized envelope at a curved sorting desk.

**Visual rules:** Cherry red, pistachio, blush, frosting cream, broad painted contours, open space.

**Acceptance:** Readable scene, correct words, coherent hands, reviewed character details, and suitable file dimensions.

The filled direction is a creative example, not a finished output or sales claim.