# The five-job campaign brief

## Gather the approved inputs

Accepted artwork, actual product source, relevant brand guide, confirmed product facts, and approved destination.

Keep product evidence, creative direction, and exact brand assets distinct.

## Paste into Creative Studio Plan

Plan a campaign around the supplied approved product and artwork. Give the images distinct jobs: introduce the product, reveal the artwork, show a supplied companion or relevant alternative, answer one verified product question, and give the viewer a clear next step. Use only the facts in my brief. Keep the shared campaign facts separate from individual image copy and visual direction. Flag missing information instead of inventing a price, offer, specification, availability claim, or delivery date.

## Review before generating

Open Review brief. Check the goal, product, audience, shared facts, references, slide assignments, completeness, and assumptions. Resolve contradictions before generation.

## Copy brief

Write copy for the approved campaign images using the supplied product facts and brand voice. Focus on what is actually distinctive in the artwork and product. Do not add unconfirmed offers or claims. End with a clear next step to the approved destination.

Standard companion copy is available to every account. Pro companion copy is available on paid plans and can use active references and up to 12 completed outputs as visual context. Review every generated claim and link.

## Handoff

Select the approved gallery outputs for ZIP download. Keep captions and any exact final composites with the campaign record. Identify which assets pair with which copy and destination. Do not assume external layout edits are automatically part of the gallery ZIP.