DesignGen v2.9 puts a creative director between your brief and the canvas. Before a single pixel is generated, Creative Studio commits to a real creative concept — the medium, the camera, the lighting, the composition, the typography — so your results stop looking like everyone else’s AI images and start looking like work someone directed on purpose.
Ask for four variations and you no longer get the same layout four times. You get four genuinely different shots. A macro product detail. A lifestyle scene. A bold type-led poster. An angle you didn’t think to ask for.
Great creative starts with a decision, not a description.
Creative Studio now turns your brief into a committed creative concept before generating anything. Instead of stacking every requirement into one crowded request, it chooses a scene and builds it with intent — your brand colors showing up in materials, wardrobe, and light instead of being painted on top.
Less checklist. More art direction.
And because sparse briefs make better images, the assistant now knows when to leave fields empty. You can hand it one clear idea and let the direction do the rest.
A Taste Of Pro. On The House.
Pro members get Pro Art Direction on every single generation.
Everyone else gets their first 15 Pro-directed generations free. When one of your batches gets the Pro treatment, we tell you right in the gallery — and the images are yours to keep either way.
Consider it a preview of what your creative could look like every day.
Fusion: Your References, In Motion.
Meet Fusion, the new Creative Studio video tier built for reference-driven motion.
Hand it your product shots, style frames, and brand imagery, and Fusion blends them into fast, smart short-form video — 3 to 10 seconds, landscape or vertical, ready for Reels, Shorts, and TikTok.
It is the quickest way to turn the images you already love into motion that stops the scroll.
Never Lose A Generation.
Generation runs are now fully durable.
Every image is saved the moment it finishes, so an interrupted batch resumes exactly where it stopped instead of starting over. You never have to re-submit a request, and you are only ever charged for images that actually land in your gallery.
You will also see exactly what is happening while you wait — including a new art-directing stage while Creative Studio works out your concepts.