Managing Logo Assets and Generating Logo Variants

At a glance

Topic	Details
Best for	Uploading logo files, keeping the right base mark, and generating missing variants from one source.
Start here	Open a brand, then scroll to the Logo Assets section in the notebook.
Outcome	A cleaner logo set the rest of the brand system can reuse.

Open it now

• Open Brand Studio

Logo work lives inside the main brand editor so it stays tied to the broader brand system.

Before you start

• Start with the cleanest logo file you have. Bad input produces bad variants.
• Variants are created from a selected base logo, not from thin air.
• Generated variants are saved back into the brand as assets after background removal and processing.

What the Logo Assets section does

• Upload logo files.
• Store and review existing logo assets.
• Choose a base logo for variant generation.
• Generate recommended variants from that base asset.
• Delete weak or outdated assets from the set.

File types and upload behavior

• The uploader accepts SVG, PNG, JPG, and WebP.
• The current limit shown in the UI is 10 MB per file.
• The gallery can hold up to 12 assets in the current editor.
• Uploads are analyzed automatically after they are added.
• The logo section can hold multiple files, not just one approved mark.

Recommended variant set

• Primary for the main full-color logo.
• Icon for a small app mark or symbol.
• Wordmark for text-only use.
• Monochrome for one-color applications.

How variant generation works

1. Upload the cleanest logo file you have.
2. Choose that file as the Base logo.
3. Pick the missing variant you want to create.
4. DesignGen generates the new asset, removes the background, and saves it back into the brand as a logo asset.
5. Review the generated asset before you treat it as approved.

Best practice: Use the cleanest source you have. Variant generation is only as good as the base logo it starts from.

Recommended approval checklist

• Make sure the generated variant still looks like the same brand.
• Check that transparent areas are actually clean.
• Delete or recreate variants that are close, but not production-safe.
• Keep only the variants you have a real use for.

When to recreate a variant

• The base logo changed and the old variant is now outdated.
• The generated result is close but not clean enough for production.
• You uploaded a stronger source file and want a cleaner second pass.

Example: Preparing a logo set for marketing and product UI

1. Upload the approved primary logo.
2. Generate an icon for smaller placements.
3. Generate a wordmark for space-constrained layouts.
4. Generate a monochrome version for one-color use.
5. Keep only the variants that solve a real use case.

Visual walkthrough

Use the Logo Assets section to upload base files first. Variant generation stays disabled until a source logo exists.

The recommended variants panel shows the output types you can generate once a base logo is available.

Review the saved brand tokens in preview after a logo change so the rest of the visual system still feels coherent.

Save the brand before you leave the editor or move into Knowledge Base work.

Related articles

• Editing the Brand Notebook and Working with the Brand Assistant
• Brand Studio Overview and Brand Library